:root{
    --w950:#1A050B; --w900:#2C0812; --w800:#44101E; --w700:#611729; --w500:#8E2038;
    --w200:#D9A7B2; --white:#FFFFFF; --tint:#F8F3F4; --g50:#F6F5F5; --g200:#E5E2E3;
    --ink:#170B0F; --ink-soft:#6C6367;
    --ld:rgba(255,255,255,0.14); --ll:rgba(23,11,15,0.10);
    --display:'Inter Tight','Inter',system-ui,sans-serif;
    --serif:'Instrument Serif', Georgia, serif;
    --body:'Inter',system-ui,-apple-system,sans-serif;
    --max:1240px;
  }
  *{margin:0;padding:0;box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  section[id]{scroll-margin-top:80px;}
  body{font-family:var(--body); color:var(--ink); background:var(--white); overflow-x:hidden;
    -webkit-font-smoothing:antialiased; -moz-osx-font-smoothing:grayscale;}
  ::selection{background:var(--w700); color:#fff;}
  a{color:inherit; text-decoration:none;}
  img{max-width:100%; display:block;}
  .wrap{max-width:var(--max); margin:0 auto; padding:0 6vw;}
  h1,h2,h3,h4{font-family:var(--display); font-weight:600; line-height:1.04; letter-spacing:-0.035em; text-wrap:balance;}
  h1{letter-spacing:-0.05em;}
  #tese h2, #about h2, #skills h2, .case h2, #recs h2, #contact h2, #evento h2,
  .bigh, .row h3, .stage .voice h3{
    font-family:var(--serif); font-weight:400; letter-spacing:-0.012em; line-height:1.06;}
  .serif-em{font-family:var(--serif); font-style:italic; font-weight:400;}
  p{line-height:1.68;}
  :focus-visible{outline:2px solid var(--w200); outline-offset:3px;}

  .skip-link{position:fixed; top:.75rem; left:.75rem; z-index:1000; transform:translateY(-160%);
    background:#fff; color:var(--w900); padding:.75rem 1rem; border-radius:6px; font-weight:700; box-shadow:0 8px 24px rgba(0,0,0,.25);}
  .skip-link:focus{transform:translateY(0);}

  .eyebrow{font-family:var(--display); font-weight:600; font-size:.78rem; letter-spacing:.18em; text-transform:uppercase;}
  .lbl{font-family:var(--display); font-weight:600; font-size:.66rem; letter-spacing:.16em; text-transform:uppercase;}
  .cap{font-family:var(--body); font-weight:500; font-size:.7rem; letter-spacing:.04em; color:var(--ink-soft); opacity:.8;}

  .btn{display:inline-flex; align-items:center; gap:.55rem; font-family:var(--body); font-weight:600; font-size:.78rem;
    padding:.9rem 1.6rem; border-radius:6px; border:1px solid currentColor; transition:all .3s cubic-bezier(.4,0,.2,1);}
  .btn svg{transition:transform .3s ease;}
  .btn:hover svg{transform:translateX(4px);}
  .btn-light{color:#fff;} .btn-light:hover{background:#fff; color:var(--w900);}
  .btn-wine{color:var(--w700);} .btn-wine:hover{background:var(--w700); color:#fff;}
  .btn-solid-light{background:#fff; color:var(--w900); border-color:#fff;}
  .btn-solid-light:hover{background:var(--w200); border-color:var(--w200);}
  .tag{display:inline-block; font-size:.6rem; font-weight:600; letter-spacing:.08em; text-transform:uppercase;
    padding:.18rem .5rem; border-radius:3px; background:rgba(142,32,56,.09); color:var(--w500);}

  /* NAV */
  header{position:fixed; top:0; left:0; right:0; z-index:200; transition:background .25s ease, border-color .25s ease;}
  header.scrolled{background:rgba(26,5,11,.93); backdrop-filter:blur(14px); border-bottom:1px solid var(--ld);}
  nav{max-width:var(--max); margin:0 auto; padding:1.3rem 6vw; display:flex; align-items:center; justify-content:space-between; gap:2rem;}
  .logo{font-family:var(--display); font-weight:700; font-size:1.2rem; letter-spacing:-.05em; color:#fff;}
  .navlinks{display:none; gap:1.7rem;}
  @media(min-width:980px){.navlinks{display:flex;}}
  .navlinks a{font-family:var(--display); font-weight:600; font-size:.7rem; letter-spacing:.12em; text-transform:uppercase;
    color:#fff; opacity:.65; transition:opacity .25s;}
  .navlinks a:hover{opacity:1;}
  header.scrolled nav{background:transparent;}
  .burger{display:flex; flex-direction:column; justify-content:center; gap:5px; width:44px; height:44px; background:none; border:none; cursor:pointer;}
  @media(min-width:980px){.burger{display:none;}}
  .burger span{display:block; width:32px; height:1.5px; margin:0 auto; background:#fff; transition:all .3s ease;}
  header.menu-open .burger span:nth-child(1){transform:translateY(6.5px) rotate(45deg);}
  header.menu-open .burger span:nth-child(2){opacity:0;}
  header.menu-open .burger span:nth-child(3){transform:translateY(-6.5px) rotate(-45deg);}
  .mobile-menu{max-height:0; overflow:hidden; visibility:hidden; pointer-events:none; background:rgba(26,5,11,.97); backdrop-filter:blur(14px);
    display:flex; flex-direction:column; transition:max-height .4s ease, visibility 0s linear .4s;}
  header.menu-open .mobile-menu{max-height:520px; visibility:visible; pointer-events:auto; transition-delay:0s;}
  .mobile-menu a{padding:1rem 6vw; font-family:var(--display); font-weight:600; font-size:.8rem; letter-spacing:.1em;
    text-transform:uppercase; color:#fff; border-top:1px solid var(--ld);}
  @media(min-width:980px){.mobile-menu{display:none;}}

  /* HERO */
  .hero{position:relative; min-height:100svh; display:flex; align-items:center; justify-content:center;
    text-align:center; overflow:hidden; background:var(--w950);}
  .hero-art{position:absolute; inset:0; overflow:hidden;}
  .hero-art svg{position:absolute; inset:0; width:100%; height:100%;}
  .hero-grid{position:absolute; inset:0;
    background-image:linear-gradient(rgba(255,255,255,.035) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.035) 1px,transparent 1px);
    background-size:64px 64px;
    -webkit-mask-image:radial-gradient(ellipse 70% 60% at 50% 45%,#000 20%,transparent 78%);
            mask-image:radial-gradient(ellipse 70% 60% at 50% 45%,#000 20%,transparent 78%);}
  .hero-vig{position:absolute; inset:0;
    background:radial-gradient(ellipse 88% 74% at 50% 44%, rgba(122,28,50,.72) 0%, rgba(68,16,30,.55) 38%, rgba(26,5,11,.92) 100%);}
  .hero-content{position:relative; z-index:2; width:100%; padding:7rem 6vw 6rem; color:#fff;
    display:flex; flex-direction:column; align-items:center;}
  .hero-content .eyebrow{color:var(--w200); margin-bottom:1.6rem;}
  .hero-content h1{font-size:clamp(2.6rem,7.5vw,5.6rem); max-width:13ch; color:#fff;}
  .hero-sub{margin-top:1.5rem; max-width:44ch; font-size:1.02rem; color:#fff; opacity:.72;}
  .hero-role{margin-top:2.1rem; font-family:var(--display); font-weight:500; font-size:.86rem; letter-spacing:.06em;
    display:flex; flex-wrap:wrap; justify-content:center; gap:.4rem .9rem; color:#fff; opacity:.8;}
  .hero-role span:not(:last-child)::after{content:"/"; margin-left:.9rem; color:var(--w200); opacity:.6;}
  .hero-ctas{margin-top:2.4rem; display:flex; gap:.8rem; flex-wrap:wrap; justify-content:center;}
  .social{margin-top:2.6rem; display:flex; gap:.6rem; justify-content:center;}
  .social a{width:40px; height:40px; border:1px solid rgba(255,255,255,.28); border-radius:8px;
    display:flex; align-items:center; justify-content:center; color:#fff; opacity:.75;
    transition:all .3s cubic-bezier(.4,0,.2,1);}
  .social a svg{width:17px; height:17px;}
  .social a:hover{opacity:1; background:#fff; color:var(--w900); border-color:#fff; transform:translateY(-2px);}
  .scrolldown{position:absolute; bottom:1.6rem; left:50%; transform:translateX(-50%); z-index:2; color:#fff;
    font-family:var(--display); font-weight:600; font-size:.6rem; letter-spacing:.2em; text-transform:uppercase; opacity:.4;
    display:flex; flex-direction:column; align-items:center; gap:.5rem;}
  .scrolldown .line{width:1px; height:32px; background:#fff; animation:pulse 2.4s ease-in-out infinite;}
  @keyframes pulse{0%,100%{opacity:.25} 50%{opacity:.9}}

  /* TESE */
  #tese{background:var(--tint); padding:8rem 0 7rem; position:relative; overflow:hidden;}
  #tese .arc{position:absolute; right:-16%; top:50%; transform:translateY(-50%); width:min(760px,72vw); pointer-events:none;}
  #tese .wrap{position:relative; z-index:2;}
  #tese .eyebrow{color:var(--w500); margin-bottom:2.2rem;}
  .tese-grid{display:grid; grid-template-columns:1.55fr .75fr; gap:3.5rem; align-items:end;}
  @media(max-width:900px){.tese-grid{grid-template-columns:1fr; gap:2rem;}}
  #tese h2{font-size:clamp(2.4rem,6vw,4.6rem); max-width:16ch; color:var(--w900); line-height:1.03;}
  #tese h2 em{font-style:normal; color:var(--w500);}
  .tese-side{border-top:2px solid var(--w700); padding-top:1.2rem;}
  .tese-side p{font-size:1.08rem; color:var(--ink-soft);}
  .tese-meta{margin-top:2.6rem; display:flex; flex-wrap:wrap; gap:.6rem 2.2rem; color:var(--w500); opacity:.8;}

  /* SOBRE */
  #about{background:var(--w900); color:#fff; position:relative; overflow:hidden;}
  .about-split{display:grid; grid-template-columns:.9fr 1.1fr; min-height:660px; align-items:stretch;}
  @media(max-width:900px){.about-split{grid-template-columns:1fr;}}
  .about-photo{position:relative; overflow:hidden; min-height:420px;}
  .about-photo img{position:absolute; inset:0; width:100%; height:100%; object-fit:cover; object-position:54% 28%;}
  .about-photo::after{content:""; position:absolute; inset:0;
    background:linear-gradient(90deg, rgba(44,8,18,.32) 0%, rgba(44,8,18,0) 42%, rgba(44,8,18,.88) 100%);}
  @media(max-width:900px){
    .about-photo::after{background:linear-gradient(180deg, rgba(44,8,18,.18) 0%, rgba(44,8,18,.92) 100%);}
    .about-photo{min-height:440px;} .about-photo img{object-position:54% 22%;}
  }
  .about-text{padding:6rem 6vw 6rem 4rem; display:flex; flex-direction:column; justify-content:center;}
  @media(max-width:900px){.about-text{padding:4rem 6vw 5rem;}}
  #about .eyebrow{color:var(--w200);}
  #about h2{font-size:clamp(2.5rem,5vw,3.8rem); margin:.9rem 0 1.5rem; max-width:14ch;}
  #about .lead{font-family:var(--display); font-weight:400; font-size:clamp(1.35rem,2.4vw,1.9rem);
    letter-spacing:-.03em; line-height:1.32; max-width:26ch; margin-bottom:1.6rem;}
  #about .lead em{font-style:normal; font-weight:600; color:var(--w200);}
  #about p.body{opacity:.85; max-width:46ch; margin-bottom:1.05rem; font-size:1.09rem;}
  .edu{margin-top:2.4rem; padding-top:1.6rem; border-top:1px solid var(--ld);}
  .edu .lbl{color:var(--w200); opacity:.8;}
  .edu-row{display:flex; align-items:center; gap:2.4rem; flex-wrap:wrap; margin-top:1.1rem;}
  .edu-row img{height:34px; width:auto; filter:brightness(0) invert(1); opacity:.8; transition:opacity .3s;}
  .edu-row a:hover img{opacity:1;}
  .edu-row .iwlogo{height:30px;}

  /* ONDE EU ATUO */
  #skills{background:var(--white); padding:7rem 0;}
  #skills .eyebrow{color:var(--w500); margin-bottom:.7rem;}
  #skills h2{font-size:clamp(2.3rem,4.7vw,3.5rem); color:var(--w900); max-width:18ch; margin-bottom:3rem;}
  .row{display:grid; grid-template-columns:auto 1fr 1.15fr; gap:2rem; align-items:baseline;
    padding:1.7rem 0; border-top:1px solid var(--ll); transition:padding-left .35s ease;}
  .row:last-child{border-bottom:1px solid var(--ll);}
  .row:hover{padding-left:.7rem;}
  .row .i{font-family:var(--display); font-weight:600; font-size:.8rem; color:var(--w500); opacity:.75;}
  .row h3{font-size:clamp(1.55rem,3vw,2.3rem); color:var(--w900);}
  .row p{font-size:1.04rem; line-height:1.65; color:var(--ink-soft); max-width:42ch;}
  @media(max-width:820px){.row{grid-template-columns:auto 1fr; gap:.4rem 1.2rem;} .row p{grid-column:2; margin-top:.5rem;}}

  /* PROJETOS, base comum */
  .case{padding:6.5rem 0; position:relative;}
  .case.tinted{background:var(--tint);}
  .case.dark{background:var(--w900); color:#fff;}
  .case.plain{background:var(--white); border-top:1px solid var(--ll); border-bottom:1px solid var(--ll);}
  .case-head{display:flex; flex-wrap:wrap; gap:.5rem 1.2rem; align-items:center; margin-bottom:1.3rem;}
  .case-head .i{font-family:var(--display); font-weight:700; font-size:.8rem; letter-spacing:.16em;
    text-transform:uppercase; color:var(--w500);}
  .case.dark .case-head .i{color:var(--w200);}
  .case-head .c{font-size:.86rem; color:var(--ink-soft);}
  .case.dark .case-head .c{color:#fff; opacity:.5;}
  .case h2{font-size:clamp(2.3rem,5vw,3.9rem); max-width:19ch; color:var(--w900); margin-bottom:2.4rem;}
  .case.dark h2{color:#fff;}
  .case-cols{display:grid; grid-template-columns:.82fr 1.18fr; gap:3.5rem; align-items:start;}
  .case-cols.flip{grid-template-columns:1.18fr .82fr;}
  @media(max-width:940px){.case-cols,.case-cols.flip{grid-template-columns:1fr; gap:2.4rem;}}
  .case-cols > div{min-width:0;}
  .blk{margin-bottom:1.6rem;}
  .blk b{display:block; font-family:var(--display); font-weight:700; font-size:.68rem; letter-spacing:.16em;
    text-transform:uppercase; color:var(--w500); margin-bottom:.7rem;}
  .case.dark .blk b{color:var(--w200);}
  .blk p, .blk-p{font-size:1.07rem; line-height:1.7; color:var(--ink-soft);}
  .case.dark .blk-p{color:#fff; opacity:.75;}
  .case.dark .blk p{color:#fff; opacity:.75;}
  .steps{list-style:none;}
  .steps li{display:flex; gap:.9rem; padding:.55rem 0; border-top:1px solid var(--ll); font-size:.92rem; color:var(--ink-soft);}
  .case.dark .steps li{border-color:var(--ld); color:#fff; opacity:.78;}
  .steps li:first-child{border-top:0; padding-top:0;}
  .steps em{font-family:var(--display); font-style:normal; font-weight:700; font-size:.66rem;
    color:var(--w500); padding-top:.3em; flex-shrink:0; letter-spacing:.06em;}
  .case.dark .steps em{color:var(--w200);}
  .figure-cap{font-size:.82rem; color:var(--ink-soft); opacity:.75; margin-top:.9rem;}
  .case.dark .figure-cap{color:#fff; opacity:.45;}

  /* MACBOOK minimalista */
  .mac{width:100%; max-width:600px; margin:0 auto;}
  .mac-lid{background:#141416; border-radius:10px; padding:8px 8px 9px;
    box-shadow:0 28px 55px -32px rgba(26,5,11,.5);}
  .mac-cam{width:4px; height:4px; border-radius:50%; background:#33333a; margin:0 auto 6px;}
  .mac-lid img{border-radius:2px; width:100%;}
  .mac-base{height:7px; width:112%; margin-left:-6%;
    background:linear-gradient(180deg,#c8c8ce 0%,#a2a2a9 100%);
    border-radius:0 0 6px 6px; position:relative;}
  .mac-base::after{content:""; position:absolute; top:0; left:50%; transform:translateX(-50%);
    width:12%; height:3px; background:#8d8d95; border-radius:0 0 4px 4px;}

  /* titulos grandes dentro dos cases */
  .bigh{font-size:clamp(1.75rem,3.1vw,2.6rem); color:var(--w900); margin-bottom:1.1rem;}
  .case.dark .bigh{color:#fff;}
  .lede{font-family:var(--display); font-weight:400; font-size:clamp(1.3rem,2.4vw,1.8rem);
    letter-spacing:-.03em; line-height:1.4; color:var(--w700); max-width:52ch; margin-bottom:3rem;}
  .case.dark .lede{color:var(--w200);}

  /* faixa de numeros */
  .band{display:grid; grid-template-columns:repeat(3,1fr); border-top:1px solid var(--ll);
    border-bottom:1px solid var(--ll); margin-bottom:3.2rem;}
  .case.dark .band{border-color:var(--ld);}
  .band > div{padding:2.1rem 1.4rem; border-left:1px solid var(--ll);}
  .case.dark .band > div{border-color:var(--ld);}
  .band > div:first-child{border-left:0; padding-left:0;}
  .band.two{grid-template-columns:repeat(2,1fr);}
  .band .v{font-family:var(--display); font-weight:700; font-size:clamp(2.4rem,5.4vw,3.9rem);
    letter-spacing:-.055em; line-height:1; color:var(--w700); font-variant-numeric:tabular-nums;}
  .case.dark .band .v{color:#fff;}
  .band .l{font-family:var(--display); font-weight:600; font-size:.74rem; letter-spacing:.12em;
    text-transform:uppercase; color:var(--ink-soft); margin-top:.7rem;}
  .case.dark .band .l{color:#fff; opacity:.5;}
  @media(max-width:700px){
    .band, .band.two{grid-template-columns:1fr;}
    .band > div{border-left:0; border-top:1px solid var(--ll); padding-left:0;}
    .case.dark .band > div{border-top-color:var(--ld);}
    .band > div:first-child{border-top:0;}
  }

  /* etapas na horizontal */
  .steps-row{display:grid; grid-template-columns:repeat(4,1fr); gap:2rem;}
  .steps-row.three{grid-template-columns:repeat(3,1fr);}
  .steps-row.two-col{grid-template-columns:repeat(2,1fr);}
  @media(max-width:520px){.steps-row.two-col{grid-template-columns:1fr;}}
  @media(max-width:860px){.steps-row,.steps-row.three{grid-template-columns:repeat(2,1fr); gap:1.6rem;}}
  @media(max-width:520px){.steps-row,.steps-row.three{grid-template-columns:1fr;}}
  .steps-row > div{border-top:1px solid var(--ll); padding-top:1.2rem;}
  .case.dark .steps-row > div{border-top-color:var(--ld);}
  .steps-row .n{font-family:var(--serif); font-weight:400; font-size:clamp(2.4rem,4vw,3.2rem);
    letter-spacing:-.02em; color:var(--w500); line-height:.95; margin-bottom:.7rem;}
  .case.dark .steps-row .n{color:var(--w200);}
  .steps-row p{font-size:1.02rem; color:var(--ink-soft); line-height:1.62;}
  .case.dark .steps-row p{color:#fff; opacity:.75;}

  /* grade de clipes com destaque */
  .clip-feat{display:grid; grid-template-columns:repeat(5,1fr); grid-auto-rows:1fr; gap:.6rem; margin-bottom:3.2rem;}
  .clip-feat > *:first-child{grid-column:span 2; grid-row:span 2;}
  .clip-feat .clip{aspect-ratio:auto; height:100%; min-height:150px;}
  @media(max-width:820px){
    .clip-feat{grid-template-columns:repeat(2,1fr); grid-auto-rows:auto;}
    .clip-feat > *:first-child{grid-column:span 1; grid-row:span 1;}
    .clip-feat .clip{aspect-ratio:3/4; height:auto; min-height:0;}
    .clip-cta{aspect-ratio:3/4; min-height:0;}
  }
  .clip-feat > *:first-child .clip-badge{display:block;}
  .clip-badge{display:none; position:absolute; top:.7rem; left:.7rem; z-index:2;
    font-family:var(--display); font-weight:700; font-size:.6rem; letter-spacing:.14em; text-transform:uppercase;
    background:#fff; color:var(--w900); padding:.3rem .6rem; border-radius:4px;}
  .clip-cta{border:1px dashed rgba(255,255,255,.3); border-radius:8px; display:flex; flex-direction:column;
    justify-content:center; align-items:center; text-align:center; padding:1rem; color:#fff;
    min-height:150px; transition:background .3s, border-color .3s;}
  .clip-cta:hover{background:rgba(255,255,255,.06); border-color:rgba(255,255,255,.55);}
  .clip-cta b{font-family:var(--display); font-weight:600; font-size:.86rem; letter-spacing:-.025em; line-height:1.2;}
  .clip-cta span{font-size:.68rem; opacity:.55; margin-top:.4rem;}

  /* palco do e-mail */
  .stage{position:relative; border-radius:16px; padding:3.4rem 3rem; display:grid;
    grid-template-columns:1fr 1fr; gap:3.4rem; align-items:center; margin-bottom:3.2rem; overflow:hidden;}
  .stage .stage-bg{position:absolute; inset:0;}
  .stage .stage-bg img{width:100%; height:100%; object-fit:cover;}
  .stage .stage-bg::after{content:""; position:absolute; inset:0;
    background:linear-gradient(105deg, rgba(26,5,11,.95) 0%, rgba(44,8,18,.88) 55%, rgba(44,8,18,.72) 100%);}
  .stage > *:not(.stage-bg){position:relative; z-index:2;}
  @media(max-width:900px){.stage{grid-template-columns:1fr; gap:2.4rem; padding:2rem 1.4rem;}}
  .stage .voice h3{font-family:var(--display); font-weight:500; font-size:clamp(1.5rem,3vw,2.3rem);
    letter-spacing:-.04em; line-height:1.15; color:#fff;}
  .stage .voice p{margin-top:1.3rem; font-size:.92rem; color:#fff; opacity:.65; max-width:34ch;}
  .stage .voice .k{font-family:var(--display); font-weight:700; font-size:.66rem; letter-spacing:.16em;
    text-transform:uppercase; color:var(--w200); margin-bottom:1.1rem;}

  /* painel com imagem de apoio */
  .photo-panel{position:relative; border-radius:16px; overflow:hidden; min-height:340px; display:flex; align-items:flex-end;}
  .photo-panel img{position:absolute; inset:0; width:100%; height:100%; object-fit:cover;}
  .photo-panel::after{content:""; position:absolute; inset:0;
    background:linear-gradient(180deg, rgba(26,5,11,.25) 0%, rgba(26,5,11,.9) 100%);}
  .photo-panel .cnt{position:relative; z-index:2; padding:2.2rem 2rem; color:#fff;}
  .photo-panel .k{font-family:var(--display); font-weight:700; font-size:.64rem; letter-spacing:.16em;
    text-transform:uppercase; color:var(--w200); margin-bottom:.7rem;}
  .photo-panel h3{font-family:var(--serif); font-weight:400; font-size:clamp(1.55rem,2.9vw,2.25rem);
    letter-spacing:-.01em; line-height:1.1; color:#fff; max-width:20ch;}

  /* figura emoldurada, estilo prancha */
  .plate{background:var(--white); border:1px solid var(--ll); border-radius:4px; padding:1rem 1rem 0;}
  .case.dark .plate{background:rgba(255,255,255,.05); border-color:var(--ld);}
  .plate img{border-radius:2px;}
  .plate .fig{font-family:var(--display); font-weight:600; font-size:.6rem; letter-spacing:.16em;
    text-transform:uppercase; color:var(--ink-soft); opacity:.7; padding:.85rem 0;}

  /* REGUA DE RELACIONAMENTO, case 04 */
  .flow{background:var(--w900); color:#fff; border-radius:16px; padding:3rem; margin-bottom:1rem;}
  @media(max-width:700px){.flow{padding:2rem 1.5rem;}}
  .flow .k{font-family:var(--display); font-weight:700; font-size:.64rem; letter-spacing:.16em;
    text-transform:uppercase; color:var(--w200); margin-bottom:2rem;}
  .track{display:grid; grid-template-columns:repeat(3,1fr);}
  @media(max-width:760px){.track{grid-template-columns:1fr;}}
  .step{padding:0 2rem; border-left:1px solid var(--ld); position:relative;}
  .step:first-child{border-left:0; padding-left:0;}
  .step:last-child{padding-right:0;}
  @media(max-width:760px){
    .step{border-left:0; border-top:1px solid var(--ld); padding:1.8rem 0 0;}
    .step:first-child{border-top:0; padding-top:0;}
  }
  .step .n{font-family:var(--serif); font-size:clamp(2.4rem,4vw,3.2rem); line-height:.95; color:var(--w200); margin-bottom:.7rem;}
  .step h4{font-family:var(--serif); font-weight:400; font-size:1.65rem; letter-spacing:-.01em; color:#fff; margin-bottom:.6rem;}
  .step p{font-size:1rem; line-height:1.66; opacity:.78;}
  .step .tags{display:flex; gap:.4rem; flex-wrap:wrap; margin-top:1rem;}
  .step .tags span{font-family:var(--display); font-weight:600; font-size:.6rem; letter-spacing:.1em;
    text-transform:uppercase; border:1px solid var(--ld); border-radius:999px; padding:.28rem .7rem; opacity:.7;}

  .seg{display:grid; grid-template-columns:1fr 1fr; gap:.8rem; margin-bottom:1rem;}
  @media(max-width:760px){.seg{grid-template-columns:1fr;}}
  .seg > div{border:1px solid var(--ll); border-radius:14px; padding:2rem 1.8rem; background:var(--white);}
  .seg > div.hi{background:var(--w800); border-color:var(--w800); color:#fff;}
  .seg .tier{font-family:var(--display); font-weight:700; font-size:.62rem; letter-spacing:.16em;
    text-transform:uppercase; color:var(--w500); margin-bottom:.9rem;}
  .seg > div.hi .tier{color:var(--w200);}
  .seg .cut{font-family:var(--serif); font-weight:400; font-size:clamp(1.7rem,3vw,2.4rem);
    letter-spacing:-.01em; line-height:1.1; color:var(--w900); margin-bottom:.9rem;}
  .seg > div.hi .cut{color:#fff;}
  .seg p{font-size:1rem; line-height:1.66; color:var(--ink-soft);}
  .seg > div.hi p{color:#fff; opacity:.75;}

  .stackrow{display:flex; flex-wrap:wrap; gap:.5rem; margin-bottom:3.2rem;}
  .chip{display:inline-flex; align-items:center; gap:.5rem; border:1px solid var(--ll); border-radius:999px;
    padding:.6rem 1.2rem; font-family:var(--display); font-weight:600; font-size:.78rem;
    letter-spacing:.08em; text-transform:uppercase; color:var(--w700); background:var(--white);}

  /* EVENTO */
  #evento{position:relative; overflow:hidden; background:var(--w950); color:#fff; padding:7rem 0;}
  #evento .bg{position:absolute; inset:0;}
  #evento .bg img{width:100%; height:100%; object-fit:cover; object-position:center 32%; opacity:.85;}
  #evento .bg::after{content:""; position:absolute; inset:0;
    background:linear-gradient(100deg, rgba(26,5,11,.97) 0%, rgba(26,5,11,.92) 40%, rgba(26,5,11,.7) 72%, rgba(26,5,11,.5) 100%);}
  @media(max-width:960px){#evento .bg::after{background:linear-gradient(180deg, rgba(26,5,11,.78) 0%, rgba(26,5,11,.96) 52%);}}
  #evento .wrap{position:relative; z-index:2;}
  #evento .eyebrow{color:var(--w200); margin-bottom:.9rem;}
  #evento h2{font-size:clamp(2.3rem,5vw,3.9rem); color:#fff; max-width:17ch; margin-bottom:1.6rem;}
  #evento .lede{color:var(--w200); max-width:56ch;}
  #evento .bigh{color:#fff;}
  .ev-grid{display:grid; grid-template-columns:1.1fr .9fr; gap:4rem; align-items:start; margin-top:3.2rem;}
  @media(max-width:960px){.ev-grid{grid-template-columns:1fr; gap:2.8rem;}}
  .speakers{margin-top:1.4rem;}
  .speakers .sp{display:flex; justify-content:space-between; gap:1.5rem; align-items:baseline;
    padding:1rem 0; border-top:1px solid var(--ld);}
  .speakers .sp b{font-family:var(--serif); font-weight:400; font-size:1.4rem; letter-spacing:-.01em; color:#fff;}
  .speakers .sp span{font-size:.94rem; opacity:.6; text-align:right;}
  @media(max-width:560px){.speakers .sp{flex-direction:column; gap:.25rem;} .speakers .sp span{text-align:left;}}
  .ev-role{margin-top:2.8rem; list-style:none;}
  .ev-role li{display:flex; gap:.9rem; padding:.75rem 0; border-top:1px solid var(--ld); font-size:1.02rem; opacity:.82;}
  .ev-role li em{font-family:var(--display); font-style:normal; font-weight:700; font-size:.74rem;
    letter-spacing:.06em; color:var(--w200); padding-top:.35em; flex-shrink:0;}
  .reel{border-radius:14px; overflow:hidden; box-shadow:0 34px 60px -28px rgba(0,0,0,.65); background:var(--w950);}
  .reel iframe{width:100%; height:740px; border:0; display:block; background:var(--g50);}

  /* cartaz clicavel: funciona em qualquer navegador, inclusive onde iframe e bloqueado */
  .reel-poster{display:block; position:relative; aspect-ratio:9/16; background:var(--w950); overflow:hidden;}
  .reel-poster img{width:100%; height:100%; object-fit:cover; display:block;}
  .reel-poster::after{content:""; position:absolute; inset:0;
    background:linear-gradient(180deg, rgba(26,5,11,.15) 0%, rgba(26,5,11,0) 40%, rgba(26,5,11,.75) 100%);}
  .reel-play{position:absolute; top:50%; left:50%; transform:translate(-50%,-50%); z-index:2;
    width:68px; height:68px; border-radius:50%; background:rgba(255,255,255,.94);
    display:flex; align-items:center; justify-content:center; transition:transform .3s ease;}
  .reel-poster:hover .reel-play{transform:translate(-50%,-50%) scale(1.08);}
  .reel-play svg{width:22px; height:22px; margin-left:3px; color:var(--w900);}
  .reel-meta{position:absolute; left:0; right:0; bottom:0; z-index:2; padding:1.2rem 1.3rem; color:#fff;}
  .reel-meta b{display:block; font-family:var(--display); font-weight:600; font-size:.95rem; letter-spacing:-.02em;}
  .reel-meta span{display:block; font-size:.78rem; opacity:.7; margin-top:.2rem;}

  /* o embed do Instagram entra so onde ha espaco e permissao */
  .reel-embed{display:none;}
  @media(min-width:960px){
    .reel-embed{display:block;}
    .reel-poster{display:none;}
  }
  .reel-cap{font-size:.86rem; opacity:.6; margin-top:1rem; text-align:center;}
  .reel-cap a{display:inline-flex; align-items:center; gap:.45rem;}
  .reel-cap a:hover{opacity:1; text-decoration:underline;}

  /* MOCKUP DE CELULAR, case 05 */
  .phone{width:100%; max-width:330px; margin:0 auto;}
  .phone-body{background:#141416; border-radius:34px; padding:9px; box-shadow:0 34px 60px -30px rgba(26,5,11,.55);}
  .phone-screen{background:#fff; border-radius:26px; overflow:hidden; position:relative;}
  .phone-screen img{width:100%; display:block;}
  .ig-bar{display:flex; align-items:center; justify-content:center; gap:.5rem; padding:.85rem;
    border-top:1px solid var(--ll); font-family:var(--display); font-weight:600; font-size:.8rem; color:var(--w700);}
  .ig-link{display:inline-flex; align-items:center; gap:.5rem; margin-top:1.3rem;
    font-family:var(--display); font-weight:600; font-size:.86rem; color:var(--w200);}
  .ig-link:hover{color:#fff;}

  /* recomendacoes em colunas */
  .rec-cols{display:grid; grid-template-columns:repeat(3,1fr); gap:0;}
  @media(max-width:900px){.rec-cols{grid-template-columns:1fr;}}
  .rec-col{padding:0 2.2rem; border-left:1px solid var(--ld); display:flex; flex-direction:column;}
  .rec-col:first-child{border-left:0; padding-left:0;}
  .rec-col:last-child{padding-right:0;}
  @media(max-width:900px){
    .rec-col{border-left:0; border-top:1px solid var(--ld); padding:2.4rem 0 0;}
    .rec-col:first-child{border-top:0; padding-top:0;}
  }
  .rec-col .mk{font-family:var(--serif); font-size:3.4rem; line-height:.6; color:var(--w200); opacity:.65; margin-bottom:1.2rem;}
  .rec-col .qt{font-family:var(--serif); font-weight:400; font-size:clamp(1.18rem,1.75vw,1.45rem);
    line-height:1.42; letter-spacing:-.005em; color:#fff; flex:1;}
  .rec-col .qt p + p{margin-top:.9rem; opacity:.8;}
  .rec-col .foot{display:flex; align-items:center; gap:.9rem; margin-top:2.2rem; padding-top:1.4rem; border-top:1px solid var(--ld);}
  .rec-col .sq{width:46px; height:46px; flex-shrink:0; border-radius:6px; background:var(--w200); color:var(--w950);
    display:flex; align-items:center; justify-content:center; font-family:var(--display);
    font-weight:700; font-size:.9rem; letter-spacing:-.02em;}
  .rec-col .nm{font-family:var(--display); font-weight:600; font-size:1.1rem; letter-spacing:-.025em; color:#fff;}
  .rec-col .rl{font-size:.82rem; line-height:1.45; opacity:.6; margin-top:.25rem;}
  .rec-col .dt{font-family:var(--display); font-weight:600; font-size:.6rem; letter-spacing:.14em;
    text-transform:uppercase; color:var(--w200); opacity:.6; margin-top:.35rem;}
  #recs .rec-source{color:var(--w200);}

  .kpi{display:flex; gap:2.4rem; flex-wrap:wrap; margin:0 0 2.4rem;}
  .kpi div{min-width:120px;}
  .kpi .v{font-family:var(--display); font-weight:700; font-size:clamp(2.2rem,4.6vw,3.4rem);
    letter-spacing:-.05em; color:var(--w700); font-variant-numeric:tabular-nums; line-height:1;}
  .case.dark .kpi .v{color:#fff;}
  .kpi .l{font-family:var(--display); font-weight:600; font-size:.72rem; letter-spacing:.12em;
    text-transform:uppercase; color:var(--ink-soft); margin-top:.5rem;}
  .case.dark .kpi .l{color:#fff; opacity:.5;}

  .clip-strip{display:grid; grid-template-columns:repeat(6,1fr); gap:.6rem; margin-top:3rem;}
  @media(max-width:940px){.clip-strip{grid-template-columns:repeat(3,1fr);}}
  @media(max-width:520px){.clip-strip{grid-template-columns:repeat(2,1fr);}}
  .clip{position:relative; display:block; aspect-ratio:3/4; border-radius:8px; overflow:hidden; background:var(--w950);
    transition:transform .35s cubic-bezier(.4,0,.2,1), box-shadow .35s ease;}
  .clip img{width:100%; height:100%; object-fit:cover;}
  .clip:hover,.clip:focus-visible{transform:translateY(-5px); box-shadow:0 18px 30px -18px rgba(0,0,0,.6);}

  /* CASE 03, mural alternado */
  .mural{display:grid; grid-template-columns:repeat(3,1fr); gap:1px; background:var(--ll);
    border:1px solid var(--ll); border-radius:10px; overflow:hidden;}
  @media(max-width:720px){.mural{grid-template-columns:repeat(2,1fr);}}
  .mural div{background:var(--white); padding:1.5rem 1.3rem 1.6rem; min-height:158px; display:flex; flex-direction:column;}
  .mural div:nth-child(2),.mural div:nth-child(4),.mural div:nth-child(6){background:var(--tint);}
  .mural .n{font-family:var(--display); font-weight:700; font-size:.66rem; letter-spacing:.14em;
    color:var(--w500); opacity:.75; margin-bottom:1.5rem;}
  .mural b{display:block; font-family:var(--display); font-weight:600; font-size:1.14rem; letter-spacing:-.025em; color:var(--w900);}
  .mural span.d{display:block; font-size:.9rem; color:var(--ink-soft); line-height:1.55; margin-top:.45rem;}

  /* CASE 04 */
  .split2{display:grid; grid-template-columns:1fr 1fr; gap:3rem; margin-bottom:3.2rem;}
  @media(max-width:820px){.split2{grid-template-columns:1fr; gap:1.8rem;}}
  .mail-stage{background:var(--w900); border-radius:14px; padding:3.2rem 2rem; display:flex; justify-content:center;}
  @media(max-width:600px){.mail-stage{padding:1.8rem 1rem;}}
  .mail{width:100%; max-width:560px; background:var(--white); border-radius:10px; overflow:hidden;
    box-shadow:0 34px 60px -28px rgba(0,0,0,.6);}
  .mail-head{padding:1rem 1.4rem; border-bottom:1px solid var(--g200); background:var(--g50);}
  .mail-head .r{display:flex; gap:.8rem; font-size:.76rem; padding:.2rem 0; color:var(--ink-soft);}
  .mail-head .r b{font-family:var(--display); font-weight:700; font-size:.62rem; letter-spacing:.12em;
    text-transform:uppercase; color:var(--w500); width:62px; flex-shrink:0; padding-top:.2em;}
  .mail-body{padding:2.4rem 2rem 2.2rem;}
  .mail-body .brand{font-family:var(--display); font-weight:700; font-size:.82rem; letter-spacing:.16em; color:var(--w700);}
  .mail-body h4{font-family:var(--display); font-weight:600; font-size:1.5rem; letter-spacing:-.035em;
    color:var(--w900); margin:1.2rem 0 .8rem; max-width:22ch;}
  .mail-body p{font-size:.88rem; color:var(--ink-soft); max-width:42ch;}
  .mail-cta{display:inline-block; margin-top:1.5rem; background:var(--w700); color:#fff; font-weight:600;
    font-size:.8rem; padding:.75rem 1.4rem; border-radius:5px;}
  .mail-foot{border-top:1px solid var(--g200); padding:.9rem 2rem; font-size:.66rem; color:var(--ink-soft); opacity:.65;}

  /* RECOMENDACOES */
  #recs{background:var(--w950); color:#fff; padding:7.5rem 0; position:relative; overflow:hidden;}
  #recs::before{content:""; position:absolute; top:-30%; left:50%; transform:translateX(-50%);
    width:min(1100px,120vw); aspect-ratio:1; border-radius:50%;
    background:radial-gradient(circle, rgba(142,32,56,.4) 0%, rgba(26,5,11,0) 62%);}
  #recs .wrap{position:relative; z-index:2;}
  #recs .eyebrow{color:var(--w200); margin-bottom:.9rem;}
  #recs h2{font-size:clamp(2.4rem,5.1vw,3.9rem); color:#fff; max-width:16ch; margin-bottom:3.2rem;}
  .rec-source{display:inline-flex; align-items:center; gap:.5rem; margin-top:2.4rem; font-family:var(--display);
    font-weight:600; font-size:.72rem; letter-spacing:.1em; text-transform:uppercase; color:var(--w500);}
  .rec-source svg{flex-shrink:0;}
  @media(max-width:520px){.rec-source{font-size:.66rem; letter-spacing:.06em;}}


  /* CONTATO, foto de fundo com texto em cima */
  #contact{position:relative; overflow:hidden; background:var(--w950); color:#fff; padding:7.5rem 0;}
  #contact .bg{position:absolute; inset:0;}
  #contact .bg img{width:100%; height:100%; object-fit:cover; object-position:center 40%; opacity:.9;}
  #contact .bg::after{content:""; position:absolute; inset:0;
    background:linear-gradient(100deg, rgba(26,5,11,.93) 0%, rgba(26,5,11,.74) 40%, rgba(26,5,11,.3) 100%);}
  @media(max-width:860px){#contact .bg::after{background:linear-gradient(180deg, rgba(26,5,11,.72) 0%, rgba(26,5,11,.93) 62%);}}
  .contact-grid{position:relative; z-index:2; display:grid; grid-template-columns:1.25fr .75fr; gap:4rem; align-items:center;}
  @media(max-width:860px){.contact-grid{grid-template-columns:1fr; gap:2.6rem;}}
  #contact .eyebrow{color:var(--w200);}
  #contact h2{font-size:clamp(2.3rem,5vw,3.6rem); max-width:14ch; margin:1rem 0; color:#fff;}
  #contact p.sub{max-width:38ch; margin-bottom:2rem; font-size:1.12rem; opacity:.8;}
  .contact-links{display:flex; gap:.7rem; flex-wrap:wrap;}
  .mailline{margin-top:1.8rem; font-size:.92rem; opacity:.65; word-break:break-all;}
  .qr-card{background:#fff; border-radius:14px; padding:1.5rem; text-align:center; max-width:250px;
    margin-left:auto; box-shadow:0 30px 60px -28px rgba(0,0,0,.6);}
  @media(max-width:860px){.qr-card{margin:0 auto;}}
  .qr-card img{width:100%; border-radius:4px;}
  .qr-card .t{font-family:var(--display); font-weight:700; font-size:.66rem; letter-spacing:.14em;
    text-transform:uppercase; color:var(--w700); margin-bottom:.9rem;}
  .qr-card .s{font-size:.7rem; color:var(--ink-soft); margin-top:.8rem; line-height:1.45;}
  footer{background:var(--w950); padding:2.4rem 0; text-align:center;}
  footer p{font-size:.72rem; color:#fff; opacity:.72;}

  @media(max-width:520px){
    .contact-links{flex-direction:column; align-items:stretch;}
    .contact-links .btn{justify-content:center;}
    .hero-ctas{width:100%; flex-direction:column; align-items:stretch;}
    .hero-ctas .btn{justify-content:center;}
    .kpi{gap:1.6rem;}
  }

  /* a animacao so existe quando o JS confirma que roda; sem JS o conteudo aparece normal */
  .reveal{opacity:1; transform:none;}
  html.js .reveal{opacity:0; transform:translateY(22px); transition:opacity .7s ease, transform .7s ease;}
  html.js .reveal.show{opacity:1; transform:none;}
  @media(prefers-reduced-motion:reduce){
    html{scroll-behavior:auto;}
    *{animation:none!important; transition:none!important;}
    html.js .reveal{opacity:1; transform:none;}
  }


/* Ajustes semânticos que substituem estilos antes escritos diretamente no HTML */
.case-visual{margin-bottom:3.4rem;}
.figure-cap--center{text-align:center;}
.case-cols--end{align-items:end;}
.case-cols--spaced{margin-bottom:3.6rem;}
.case-cols--spaced-medium{margin-bottom:3.4rem;}
.case-cols--separated{margin-top:3.6rem;}
.case-action{text-align:right;}
.lede--compact{margin-bottom:2.2rem;}
.bigh--section{margin-top:3.4rem;}
.bigh--spaced{margin-top:2.6rem;}
.case-link{margin-top:2.2rem;}
@media(max-width:940px){.case-action{text-align:left;}}